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You May Want to Rethink that Review

In Business 101 by Shannon Montgomery

Turning social influence into a money-making brand requires knowledge of running a business. That knowledge needs to include at least some understanding of the law and how it applies to your social influence. Remember, the law does not care how many followers you have. So let’s turn our attention to one area that I think gets overlooked on social media …

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Protecting Your Membership Site

In Business 101, Online Business Necessities by Shannon Montgomery

I am currently working with a wonderful group of people to get their membership site up and running and of course, legally protected. Membership sites are becoming more and more popular amongst the online entrepreneurial crowd particularly influencers who have a large following and are looking for ways to monetize what they’re putting out. A membership site allows you to …

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Dealing with Cease and Desist: the good the bad and the ugly

In Trademark 101 by Shannon Montgomery

If you’re in business for any amount of time it is likely that you will receive a cease and desist letter at some point throughout your journey. If you recall this article you’ll know that monitoring your intellectual property (trademarks/copyrights) is part of owning it. So, it isn’t surprising that you might get a cease and desist at some point …

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What the FTC has to say about your Coaching Business

In Online Business Necessities by Shannon Montgomery

Earlier this year, the Federal Trade Commission (FTC) filed a complaint against a well-known company for misrepresentations regarding its online business coaching program. The company overstated (to put it politely) the potential earnings one could make if they were to purchase a business coaching membership with the company. The case has since settled (for an insane amount you’ll find out …