One of my goals when working with a new business client is to help them approach branding not only from a marketing perspective but from a legal perspective. In fact, the legal aspects of branding are arguably as important if not more important than the marketability of the brand. Because what’s the point of marketing something that isn’t legally protectable? …
#SocialMedia #AuditThatPlatform
I know the word audit brings about a certain level of fear for business owners and individuals alike, but in this case the term audit is being used in a positive manner. I promise. I released a free downloadable legally fit audit earlier this year (you can still get that here). This audit goes through a series of questions in …
Why Social Media has made it Necessary to Register Your Trademarks
Yes, your trademarks are protected by common law. And I know I’ve mentioned a time or two why registration with the USPTO is a good idea. While I stick by my previous statements about the benefits of registration, an event this week with a client has inspired me to put this article together and give you yet another reason why …
Best Practices for Social Media Use in Business
Arguably, individuals can use social media, interact with brands, celebrities and friends (or enemies) in any manner they wish, and their actions will be protected by the First Amendment. Businesses that utilize social media as part of their branding and marketing, do not have that same luxury. Because businesses are, well in the business of making money by selling, they …