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The Different Types of Trademark Applications

In Blog by Shannon Montgomery

Trademarks are somewhat straightforward. A trademark is anything that acts as a source identifier for a particular product or service. It is the thing that allows the public to discern where that product or service is coming from. Think the apple with a bite out of it, or coca-cola written in that fanciful font. I have discussed trademarks at length …

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Social Media, #Influencers, and the FTC

In Business 101, Creative Entrepreneurs by Shannon Montgomery

Social Media advertising is a billion-dollar industry. Make that $19.3 billion in 2018 in the United States. It’s no wonder everyone wants to be an influencer, work with influencers, or be the brand every influencer wants to work with. So it’s also not surprising that the Federal Trade Commission (the FTC) is continuing to disrupt influencer marketing by handing out …