I don’t know if you know this about this firm, but the reason it exists is because of a personal Instagram page @LiftingLawyer. I started that page to document my fitness lifestyle, I had just graduated from law school, and fitness Instagram was new. Fast forward to 2017 and I received quite a few inquiries from fitness influencers and other …
Social Media: Actually it isn’t the Wild West Part 1
As promised here is the first installment of articles discussing the laws and regulations that apply to social media use and yes, to influencers. Intellectual property (IP) is a huge chunk of my law practice. I spend the majority of my time on trademark prosecution followed by some copyright registration and a lot of IP education. For a background on …
Social Media: This isn’t the Wild West Part 2
Welcome back to my series on, how not to get in trouble working as a social media influencer. Ok, I am still working on the best way to describe these articles. This week we are going to focus on the Federal Trade Commission (FTC) guidelines for advertising, marketing, and endorsements as it applies to social media. The FTC is concerned …
Social Media: This isn’t the Wild West Part 3
Over the last few weeks, I have taken a look at a few areas of the law that apply to social media use, and particularly influencers. Given the recent social media fitness influencer scam, I thought this would be a fun series to do. I have talked about intellectual property law and how it applies as well as FTC rules …