I’ve talked about the importance of trademark registration before. I’ve talked about when you should register, and why you should (or maybe shouldn’t) from a purely business perspective, but I don’t think I have ever laid out the exact reasons why registering your trademarks with the USPTO is a great idea if you’re a business owner with a brand worth …
Influencer Immunity: It doesn’t exist
I have the pleasure of working with multiple social media influencers. They typically hate that word, but for lack of a better term that is what we are going to use for this article. I think this is going to be the start of a series on what not to do as an influencer, or how to stay out of …
PSA: When you start a business, there will be scams
This post will likely be pretty short but I thought it was important enough to talk about. The reason I say this is because I have a client that calls me pretty regularly to ask me questions about physical mail, or emails they receive saying they owe someone money or filing fees related to their newly set up LLC in …
Top 4 Legal Considerations in Branding
One of my goals when working with a new business client is to help them approach branding not only from a marketing perspective but from a legal perspective. In fact, the legal aspects of branding are arguably as important if not more important than the marketability of the brand. Because what’s the point of marketing something that isn’t legally protectable? …
#SocialMedia #AuditThatPlatform
I know the word audit brings about a certain level of fear for business owners and individuals alike, but in this case the term audit is being used in a positive manner. I promise. I released a free downloadable legally fit audit earlier this year (you can still get that here). This audit goes through a series of questions in …
Why Social Media has made it Necessary to Register Your Trademarks
Yes, your trademarks are protected by common law. And I know I’ve mentioned a time or two why registration with the USPTO is a good idea. While I stick by my previous statements about the benefits of registration, an event this week with a client has inspired me to put this article together and give you yet another reason why …
Best Practices for Social Media Use in Business
Arguably, individuals can use social media, interact with brands, celebrities and friends (or enemies) in any manner they wish, and their actions will be protected by the First Amendment. Businesses that utilize social media as part of their branding and marketing, do not have that same luxury. Because businesses are, well in the business of making money by selling, they …
Boilerplate Contract Clauses and What They Mean
You may or may not have heard the term boilerplate before. It’s just another fancy word used by attorneys to describe the standardized language used in contracts. And although not all contracts contain the same boilerplate language, many do and I think it will be helpful for you to know what the heck some of those things mean. If you …
How to Properly Sign a Contract for your Business:
A few articles back I discussed the importance of not being a sole proprietor and why forming a business entity with your state is so important. You can check that out here in case you missed it. So hopefully after you read that, and any other warning I’ve given, you know that having a business entity is extremely important. With …
What Does That (copyrighted) Image Mean to You?
Last week I discussed defamation, one of the multiple issues that might affect a social media influencer and their growing business. This week we are turning to a more commonly discussed issue and one that I have discussed at length here on the blog copyrights. I am not going to discuss what a copyright is, how you protect it, or …
