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Top 4 Legal Considerations in Branding

In Blog by Shannon Montgomery

One of my goals when working with a new business client is to help them approach branding not only from a marketing perspective but from a legal perspective. In fact, the legal aspects of branding are arguably as important if not more important than the marketability of the brand. Because what’s the point of marketing something that isn’t legally protectable? …

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#SocialMedia #AuditThatPlatform

In Blog by Shannon Montgomery

I know the word audit brings about a certain level of fear for business owners and individuals alike, but in this case the term audit is being used in a positive manner. I promise. I released a free downloadable legally fit audit earlier this year (you can still get that here). This audit goes through a series of questions in …

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The Different Types of Trademark Applications

In Blog by Shannon Montgomery

Trademarks are somewhat straightforward. A trademark is anything that acts as a source identifier for a particular product or service. It is the thing that allows the public to discern where that product or service is coming from. Think the apple with a bite out of it, or coca-cola written in that fanciful font. I have discussed trademarks at length …

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Boilerplate Contract Clauses and What They Mean

In Blog, Contracts 101 by Shannon Montgomery

You may or may not have heard the term boilerplate before. It’s just another fancy word used by attorneys to describe the standardized language used in contracts. And although not all contracts contain the same boilerplate language, many do and I think it will be helpful for you to know what the heck some of those things mean. If you …

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How to Make Your Passion and Career Collide

In Blog by Shannon Montgomery

This week I wanted to share with you all an interview I did with the guys over at The Lawyerist! I’ve been an avid Lawyerist listener for years, so when they asked if I’d like to be a guest on the show I jumped at the chance. The discussion goes into a little bit about what I do here at …

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Five Reasons NOT to be a Sole Proprietor.

In Blog, Business Entities by Shannon Montgomery

Hopefully, by now you have read through one of my many past articles so you have seen me discuss things like business entities, why they are important, and even how to take the first steps to set something up for yourself. But, I don’t doubt that there are still so many questions regarding entity formation and what entity is the …

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Trademarking a clothing brand? What you need to know!

In Blog, Trademark 101 by Shannon Montgomery

Fitness and lifestyle apparel brands are gaining popularity these days. It seems like the market is relatively wide open which is great for both businesses and consumers. And just like with any other business, protecting your apparel line is super important. One of the best ways to protect a clothing line is through registration of your trademark whether that be …

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Trademark Infringement: How to Handle it

In Blog, Trademark 101 by Shannon Montgomery

Welcome back! So I hope you read this article but if you didn’t go back and read that really quickly. Anyway, you’ve been following the rules and monitoring your trademarks just like you’re supposed to, which is awesome. But, wait what is that? A YouTube channel called the same thing as your brand name? And they sell similar products? Oh …