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Social Media: This isn’t the Wild West Part 2

In Business 101, Online Business Necessities by Shannon MontgomeryLeave a Comment

Welcome back to my series on, how not to get in trouble working as a social media influencer. Ok, I am still working on the best way to describe these articles. This week we are going to focus on the Federal Trade Commission (FTC) guidelines for advertising, marketing, and endorsements as it applies to social media. The FTC is concerned …

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Social Media, #Influencers, and the FTC

In Business 101, Creative Entrepreneurs by Shannon Montgomery

Social Media advertising is a billion-dollar industry. Make that $19.3 billion in 2018 in the United States. It’s no wonder everyone wants to be an influencer, work with influencers, or be the brand every influencer wants to work with. So it’s also not surprising that the Federal Trade Commission (the FTC) is continuing to disrupt influencer marketing by handing out …

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Top 5 Reasons to have a Partnership Agreement

In Business 101, Contracts 101 by Shannon Montgomery

I took a minor hiatus from blogging here for a while. I put up a YouTube video which you can check out here and I appeared on a friend’s two-part blog which you can check out here and here. But this week I am back with some more legal information for you and your business! So let’s jump right in. Today’s topic …

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Top 6 Benefits to Starting Your Business the Legal Way

In Business 101, Contracts 101, Online Business Necessities by Shannon Montgomery

I spend the majority of my time counseling budding entrepreneurs about the importance of setting their businesses up the legal way. And I don’t just mean filing your taxes properly so the IRS doesn’t come after you. There is a lot that goes into doing thing the right way, and protecting what it is you’re building. I know the new …

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Best Practices for Social Media Use in Business

In Business 101 by Shannon Montgomery

Arguably, individuals can use social media, interact with brands, celebrities and friends (or enemies) in any manner they wish, and their actions will be protected by the First Amendment. Businesses that utilize social media as part of their branding and marketing, do not have that same luxury. Because businesses are, well in the business of making money by selling, they …

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You May Want to Rethink that Review

In Business 101 by Shannon Montgomery

Turning social influence into a money-making brand requires knowledge of running a business. That knowledge needs to include at least some understanding of the law and how it applies to your social influence. Remember, the law does not care how many followers you have. So let’s turn our attention to one area that I think gets overlooked on social media …

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Protecting Your Membership Site

In Business 101, Online Business Necessities by Shannon Montgomery

I am currently working with a wonderful group of people to get their membership site up and running and of course, legally protected. Membership sites are becoming more and more popular amongst the online entrepreneurial crowd particularly influencers who have a large following and are looking for ways to monetize what they’re putting out. A membership site allows you to …

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The Do’s and Don’ts of Interviewing and Hiring

In Business 101, Independent Contractors by Shannon Montgomery

Summer is winding down, and we’re getting close to the fourth quarter of the year. Some businesses like to wind things down while others truly ramp it up to finish the year off strong. If you fall into the second category, and you’re considering hiring help whether that be permanent, seasonal, or on a contract basis, there are certain things …

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Who Owns Your Podcast and More…

In Business 101, Trademark 101 by Shannon Montgomery

If you’re anything like me, you’re a podcast addict. From fitness to business growth there is something for everyone in the podcast world. More and more people are hopping on the podcast train as a way to provide more value to their customers, build their brand recognition, and drive sales within their company. One day I may hop on that …