Social media influencer was not a job title when I was growing up. Social media did exist, but it was used primarily to connect with friends or watch funny cat videos. But as we all know times have changed and now not only is “Influencer” a job title, it’s a pretty lucrative one at that. But like anything in life, …
Social Media, #Influencers, and the FTC
Social Media advertising is a billion-dollar industry. Make that $19.3 billion in 2018 in the United States. It’s no wonder everyone wants to be an influencer, work with influencers, or be the brand every influencer wants to work with. So it’s also not surprising that the Federal Trade Commission (the FTC) is continuing to disrupt influencer marketing by handing out …
Do these 8 things before launching your app!
Silicon Valley, tech startups, mobile apps, and scientific advances that are often too good to be true (looking at you today Theranos). Technology has never really been my thing, but helping young entrepreneurs is and if the people want to build apps well then, I want to help them do that. Today’s article is inspired by a recent client consultation …